Albania - Who's to blame for the Bad Name?

Albania - Who's to blame for the Bad Name?
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ISBN: 9783841615664
Autor: Alban Bala
Einband/Bindung: Taschenbuch
Sprache: Englisch
Seitenzahl: 52
Erscheinungsjahr: 2016
Verlag: Editions Universitaires Europeennes EUE
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Beschreibung
Albania is a very attractive country in terms of tourism. It enjoys a reliable economy full of potentials and an appealing competitive advantage of cheap labor force. The population is extremely young and well educated according to indicators. But why the country is not performing at all Why Albania has recognized such a decline of image Who's to blame for that Many address it at the foreign media that according to local sources has built a stereotype. Many more consider the process of country's promotion as the key to fight back the shift of nation brand position. Clearly the lack of a strategy, a non elaborated process of sectorial promotion and quite few more reasons would explain the current bad image of a country full of potentials but desperately reduced into a British joke...
Artikel-Nr.: 9783841615664
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